11 Jun 2018
Industry
All 64 matches of the 2018 FIFA World Cup, scheduled for June 14 – July 15, 2018 in Russia, will be broadcast live on three TV channels. There are nine official sponsors of such live streaming. This football phenomenon is expected to garner huge interest from Thai fans, given the favorable timing of the games that is between 5 p.m. – 3 a.m. Thai time. According to KResearch, the value of advertising spending should rise THB680 million over the normal figure, thus making a total of THB7.98 billion for this period, or 9 percent higher than normal or other periods without this world tournament. This projected amount boosting the advertisement business for a short time consists of THB600 million for TV adverts and THB80 million for other media, including printed media, out-of-home media and online media ... Read more
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