9 Dec 2020
Industry
Thai air conditioner exports are set to face numerous challenges ahead. These include competition from new rivals like Vietnam in the inverter air conditioner segment (normal model), plus the fact that consumers in emerging markets have increasingly purchased inverter air conditioners, and this has led to pressure on Thai non-inverter air conditioner shipments. Moreover, there has been a technological transition towards smart inverter air conditioners with internet access in emerging markets. To ease those impacts, Thailand may need to overhaul its air conditioner production and export structures, and build export opportunities for products with promising prospects. ... Read more
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