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2 Oct 2025

Industry

Bookstores have adapted to online reading behavior, potentially resulting in only a 4.5% decline in 2025 revenue (Current Issue No.3605 Full Ed.)

คะแนนเฉลี่ย
  • In 2024, Thais read books for longer, but preferred reading online to physical books by as much as 100.7 minutes per day. 
  • The price of physical books has seen an average annual increase of 4.7 percent due to continuously rising production costs, while e-books are approximately 27 percent cheaper. This has led some consumers to reduce their purchases of physical books and turn to reading e-books. 
  • Bookstore revenue is still declining, but at a slower rate. In 2025, it is projected to decrease by only 4.5 percent, compared to the average annual contraction of 14 percent before COVID-19.

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Industry