19 May 2020
The coronavirus (COVID-19) pandemic has not only resulted in the growing popularity of gaming, but also opened business opportunities for game cloud computing (GCC) entrepreneurs in Thailand. Given this, we at KResearch have assessed that turnover in the GCC market may grow from THB7.3 billion reported in 2019 to THB10.3 billion in 2020. The figure is set to increase in the future even if the COVID-19 pandemic has ended. ... Read more
7 Nov 2019
The multi-sport 30th SEA Games to be held from November 30 – December 11, 2019 in the Philippines will include E-Sports for the first time with the presence of Thai contestants, who are now gearing up to get ready for the competition.... Read more
13 Feb 2019
Amongst the most significant trends in technological development over 2019 will be the advent of Hyper-Personalization – the utilization of personalized Big Data for addressing the very specific needs for consumers.
Compared to personalization, Hyper-Personalization goes further with respect to the type of data utilized. Specifically, real-time data is used, with data drawn from a multitude of sources, and in considerably greater volumes than in the case of mere personalization. This is consistent with the three tenets of Big Data – Velocity, Variety, and Volume. Hyper-Personalization relies on Big Data, and with this in mind, it is the technological progress and shifting consumer behaviors over the past few years that have come together to bring forth the current trend of Hyper-Personalization.
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