22 May 2019
Industry
Food delivery applications are an example of ‘digital disruption’, in which digital technology transforms not only consumer behavior but also restaurants’ food supply chains. Additionally, food ordering apps have propelled the food delivery business to enjoy an annual growth rate of over 10 percent ... Read more
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17 May 2019
With the growing popularity of plant-based protein, consumer behavior has begun to change. They have reduced their intake of meat and shifted toward protein derived from non-meat food sources. Meanwhile, there is an emerging movement advocating the consumption of plant-based protein instead of meat ... Read more
15 May 2019
The domestic and export markets of Thai motorcycles have become saturated. However, the outlook for domestic sales and exports of big bikes remains promising. This has steadily attracted the world’s major big bike makers to invest in Thailand, making us one of the leading big bike manufacturing and ... Read more
10 May 2019
KResearch expects that the demand for sensors, which are essential components for the automotive manufacturing in Thailand, will steadily increase. Due to stricter environmental measures to curb carbon emissions, automakers have placed higher attention on environmental and safety systems in their ne... Read more
13 Feb 2019
Amongst the most significant trends in technological development over 2019 will be the advent of Hyper-Personalization – the utilization of personalized Big Data for addressing the very specific needs for consumers. Compared to personalization, Hyper-Personalization goes further with respect to th... Read more
31 Jan 2019
Amid attempts to promote carmakers to adopt the Euro 5 emission standards for domestically-produced cars in 2021, aimed at addressing the PM2.5 dust particle problem over the long term, we at KResearch have assessed that the costs involved will force consumers to set aside extra expenses of at least... Read more
30 Jan 2019
The booming electric vehicle (EV) market in Thailand is increasingly evident in 2019 as a number of automakers have sought the Board of Investment (BOI)’s incentives to produce EVs here. KResearch forecasts that the EV market share in the next five years will increase to one-fourth, or 240,000 unit... Read more
26 Dec 2018
We at KResearch expect that Thai car exports will reach approximately 1.15-1.18 million units in 2019, increasing slightly by 1-4 percent over the 1.14 million units projected for 2018, due to a number of downside risks. These include volatile global trade that may dent purchasing power in our expor... Read more
Thai hard disk drive (HDD) exports in 2019 are expected to continue growing, driven by a boom in computer HDD exports. KResearch estimates that overall HDD exports in 2019 will reach around 252 million-262 million units, increasing between 3.6 and 7.8 percent when compared to 2018, equivalent to USD... Read more
12 Dec 2018
Currently, there is a transition in the global automotive industry toward environment-friendly cars. Thailand as one of the world’s leading car production bases has followed suit. Following the debut of domestically-assembled eco-cars in 2010, the country is now a leading environment-friendly car ma... Read more
30 Nov 2018
Sugarcane leaves and tops, once considered residue in the sugarcane plantation field, can be used to add economic value and income for sugarcane growers. In the 2017/2018 crop year, the combined amount of sugarcane leaves and tops reached 22.94 million tons. KResearch estimates that, based on the ... Read more
16 Nov 2018
Currently, Thailand is the world’s third largest auto tire exporting country after China and Germany. In 2017, Thai auto tire shipments reached over USD3.9 billion. We at KResearch are of the view that the Thai auto tire industry will undergo a major change again in the near future as Thailand will ... Read more
19 Oct 2018
The digital asset market is facing an inadequate balance of assets and a lack of liquidity in its trading. Currently, Bitcoin is the dominant digital asset that captures more than half of the market; its market share is by far larger than the second and third currencies, i.e. Ethereum and Ripple ea... Read more
25 Sep 2018
Under the Digital Identification bill, a National Digital Identification (NDID) committee will be set up to govern digital authentication, which will announce additional regulations for Digital ID. The Digital ID bill empowers the committee to regulate three areas: 1) digital identificatio... Read more
7 Sep 2018
The mooncake market in 2018 is estimated to enjoy an increase by 3.3 percent YoY to reach THB930 million after the sales registered a status quo in 2017. The demands are driven by customers’ desire to buy mooncakes for their personal consumption or presenting them as gifts to others. This year, moon... Read more
9 Jul 2018
The adequacy of electric charging station infrastructure is the biggest concern of most consumers. Nonetheless, there are now a small number of plug-in EVs on the roads. According to the KResearch forecast, there will be only around 51,300 plug-in EVs by 2019, while more than 1,000 charging stations... Read more
11 Jun 2018
All 64 matches of the 2018 FIFA World Cup, scheduled for June 14 – July 15, 2018 in Russia, will be broadcast live on three TV channels. There are nine official sponsors of such live streaming. This football phenomenon is expected to garner huge interest from Thai fans, given the favorable timing ... Read more
8 Jun 2018
The FIFA World Cup is one of the top sporting events that attracts a fair amount of Thai viewers. A survey conducted by KResearch recently on behavior of the Thai audience and their spending during the 2018 FIFA World Cup to be held in Russia, June 14-July 2018, shows that some 10.96 million Thai p... Read more
13 Feb 2018
KResearch views that a Cabinet resolution dated December 4, 2017, approving a cut in government subsidies and intervention into sugar pr... Read more
24 Jan 2018
Beginning January 1, 2018, Vietnam's import tariffs on automobiles from ASEAN member states have been slashed to zero percent, in accordance with... Read more
29 Dec 2017
KResearch views that Thailand's wireless telecommunication market growth will slow somewhat in 2018 on strong competition, particularl... Read more
27 Dec 2017
Thailand's auto market has exhibited a turnaround in 2017 after four years of contraction. The major impetus for this could be the recovering purch... Read more
24 Nov 2017
We at KReseach expect that turnover within the car rental market here will probably reach THB42.5 billion in 2017, increasing 9 perce... Read more
9 Oct 2017
The International Civil Aviation Organization (ICAO) has removed Thailand's “red flag” status from their website. Since that sta... Read more
27 Sep 2017
KResearch expects this year's mooncake market will be worth around THB900 million, which would be essentially unchanged from 2016. In 2017... Read more
22 Sep 2017
Because of a large consumer base, Thailand's beverage market has an extensive variety of products on offer, leading to a situation where... Read more
14 Sep 2017
The government has introduced a new method of calculation on the auto excise tax, aimed at bolstering efficiency in auto excise tax collection... Read more
25 Aug 2017
KResearch estimates that Thai textile product exports (exclusive of garments) will grow 5.0 percent to a value of at least USD4.2 billion in 2017, a... Read more
25 Jul 2017
KResearch holds an optimistic view toward Thailand's electronics exports that will likely return to growth in 2017 for the first time in two years. ... Read more
24 Jul 2017
We at KResearch forecast that Bangkok residents, especially those with income below THB20,000/month, will spend less on cosmetics in 2017, due mainl... Read more
29 Jun 2017
KResearch estimates that Thailand's pickup exports may undergo smaller shrinkage in 2017 than last year's 13.3 percent. Any contraction will likely... Read more
22 Jun 2017
We at KResearch project that Thailand's plastic pellet exports overall will advance almost on a par with that reported for 2016 at some 5.9 million ... Read more
12 Jun 2017
Thriving TV programming online has induced many over-the-top (OTT)[1] content providers to enter this market. They include those providing as their ... Read more
31 May 2017
The salt intake of the Thai population is now double our daily requirement, and this consumption has caused physical maladies, leading to risk of h... Read more
29 May 2017
Because Thailand is a production base for leading air conditioner brands, in particular Japanese having a reputation for good quality and cutting-ed... Read more
4 May 2017
Based on a KResearch survey on consumer interest and behaviors toward electric vehicles (EVs), most consumers seeking to buy new cars this year see... Read more