Display mode (Doesn't show in master page preview)

21 Mar 2024

Industry

Domestic car sales to decline by 3% YoY, despite a price war among automakers to increase sales and market share (Current Issue No.3472)

คะแนนเฉลี่ย

Domestic car sales to decline by 3% YoY, despite a price war among automakers to increase sales and market share

  • In 2024, most car companies have increased their use of pricing strategies, particularly segments that saw a sharp decline in sales last year, and the BEV segment that aims to grow its market share.
  • However, the domestic car market will still face challenges this year, especially the fragile economy and weak purchasing power. As a result, any price cut strategy may help only to lessen the extent of negative growth, leaving a drop of 3 percent.

Industry

Automobile