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10 Feb 2026

Financial Institutions

The 20-year evolution of e-money into digital financial services (Current Issue No.3635 Full Ed.)

คะแนนเฉลี่ย
  • The electronic money (e-money) innovation emerged around 2004, beginning with the storage of funds in electronic systems for payment via card or application. E-money gained in popularity, and in 2015 accounted for as much as 33 percent of retail payment transactions, before its role diminished as consumers became more familiar with PromptPay. 
  • As a result, non-bank e-money providers adapted by developing merchant payment acceptance systems, and by partnering with financial institutions to expand channels for offering financial products to consumers. Meanwhile, financial institutions integrated e-money into broader financial services and promoted a wide range of financial products, enabling them to capture a significant share of the market over the past five years. 
  • For 2025 and the 2026 outlook, the value of payments made via e-money is expected to gradually rise above THB 2 trillion. In 2026, growth is projected to moderate to around 13 percent, in line with a slowdown in overall spending and economic activity.

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Financial Institutions