KASIKORN RESEARCH CENTER (KResearch) projects that in 2008, the market value of tutorial business will reach Baht5.9 billion, increasing 6.8 percent over last year.This growth is mainly due to the changes in admission procedures to recruit students into public universities, which now include the GAT (General Aptitude Test) and PAT (Professional Aptitude Test). Moreover, the tutorial business growth has been bolstered by demand-driven proliferation in Bangkok and upcountry and mergers of tutoring centers with those run by famous tutoring schools.
KResearch deems that the factors that will directly influence growth in the tutorial business are the steadily increasing competition to continue studies in public universities, as well as labor market preferences and standards that force young people to enroll in famous schools and universities. These include the changing university entrance examination procedure, and unequal teaching standards at various secondary schools that force more students to seek out additional tutelage.
The major obstacles that affect existing tutorial business at present include new curricula at schools and the new entrance exams that influence changes in tutorial service management, as well as preparation of teaching and documents, etc.
Moreover, tutors should adopt consulting techniques to provide proper assistance for students. New entrepreneurs may face the problems of higher operating costs, unpredictable returns and barriers of entry which will require well-established reputation.
To ensure success in tutorial business, it is essential for entrepreneurs to adjust their course contents compatible with the new entrance exams, to create a unique teaching style, and to adopt a ‘teaching as entertaining' technique. Moreover, they will have to develop tutorial services that satisfy the needs of students with some IT facilities.
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