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17 May 2005

Agriculture

Coffee Market to Expand 10% in 2005

คะแนนเฉลี่ย

The coffee market in Thailand has expanded continuously during the last few years. According to a recent assessment by KASIKORN Research Center, market turnover of coffee will reach Baht21 Billion, up approximately 10.0 percent from the year before. Coffee products in Thailand have been classified in the table below:

Coffee Market Cap by Products
Units: Million Baht
Year
Instant Coffee
Canned
Coffee
Premium Coffee Shops
Total
2002
5,600
6,000
3,000
10,000
2003
7,800
6,300
3,500
17,600
2004
8,500
6,600
4,000
19,100
2005*
9,300
7,000
4,700
21,000

Source: Data collected from producers and forecast by KRC

Remarks: *Estimated

Thailand's domestic market for coffee products is still worth pursuing, given the relatively low coffee consumption among Thais, at less than 0.5 kilogram per year, equivalent to approximately 130-150 cups a year. It is anticipated that only 30 percent of the total population in Thailand drink coffee, so market growth opportunities are still plentiful. As more intense market competition is possible, coffeemakers will have to adapt their marketing strategies, both proactively and responsively, to better cope with the changing market situation.

Agriculture

Coffee