On September 1, 2010, the mobile phone service market will mark a new era in service because the National Telecommunications Commission (NTC) has ordered all mobile phone service providers to officially institute Mobile Number Portability (MNP), as well as charging a single fee for connections within their own proprietary networks and across other networks nationwide (On Net/ Off Net).
KResearch has conducted a survey (July 28-Aug 10, 2010) to investigate the opinions of mobile phone users toward MNP and the single network charge to be effective soon. Based on a sampling group of 800 respondents, in-depth interviews were undertaken. The researchers raised specific questions to respondents in Bangkok, found at office buildings, department stores and educational institutions.
According to the survey, it was found that 54.1 percent of the respondents were interested in shifting from their current service provider to another network. When the interviewer added that mobile phone users may pay a porting fee for shifting to another network, the respondents of 51.5 percent said they would decline changing their network, whereas 48.5 percent of the respondents remained adamant toward changing their network despite the porting fee. The number of the respondents who wanted to change mobile phone networks despite paying a porting fee was relatively lower. The majority of subscribers maintaining the desire to change their network provider said that they were concerned about network quality and signal coverage with their current operators.
As a result, service providers are urged to improve their network and value-added service (VAS) services quality as well as introducing new communications technology – such as 3G – to accelerate data transfer efficiency. This would help maintain their current customers and increase new sign-ups switching over from rivals amid easing price competition.
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