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19 Mar 2013

Agriculture

Thai Chicken Exports, 2013: Growing on Reopening Chicken Markets (Current Issue No. 2336 Full Ed.)

คะแนนเฉลี่ย
The European Union (EU)'s approval of uncooked chilled/frozen chicken imports from Thailand on July 1, 2012, has restored confidence toward Thailand's chicken product quality and safety. The Philippines and Singapore have also revoked their bans on fresh chicken imports from Thailand. Other major trade partners, e.g., Japan and South Korea, are considering resumption of Thai chilled/frozen chicken imports. Japan is having experts examine chicken processing here (March 17-27), while South Korea is considering such approval after experts examine Thai operations.

KResearch projects that Thai fresh chicken exports will total USD2.35-2.42 billion in 2013, thus representing growth of 7-10 percent YoY, rising over the USD2.2 billion in 2012, increasing 10 percent then. This trend would be driven by higher exports of chilled/frozen fresh chicken to Japan and the EU, assuming that Japan approves imports from Thailand in 1H13. Processed chicken from Thailand should continue to receive good response and orders from Japanese and EU importers.

Amid volatile imported raw material costs, as well as rising wages and utility costs, Thai exporters need to place some emphasis on consistent quality, thereby adding value to their products and avoiding pricing competition to maintain their leadership in chicken exports. They should also explore new opportunities including Halal food and the AEC market. The re-emergence of avian flu in neighboring countries, as well as related information as released by state agencies should be monitored; matters such as the creation of an animal husbandry fund used to oversee animal feed prices and the zoning of agricultural areas could affect our chicken exports.

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Agriculture