‘Big Data' is becoming a valuable asset to business. To win or lose in business these days, an organization must be capable of optimizing the beneficial and valuable information within their large databases. Business analytics software solutions have thus found a new role in today's business world.
‘Big Data' is expected to grow exponentially thanks to proliferating numbers of Internet users and the popularity of social networking, especially in light of the launch of 3G service on the 2.1 GHZ frequency band, plus lower Internet airtime fees, as well as more affordable mobile devices. Demand for Big Data has also been on the rise with corporate growth. Business analytics software solutions are expected to trend well as more businesses worldwide, both large corporations and SMEs are well embracing the emergence of Big Data and in need of ways and means to handle rising workloads with cloud computing given its high flexibility and cost-effectiveness.
KResearch thus forecasts that business analytics software solutions business in 2013 may grow around 7.6-12.1 percent YoY, against growth of 14.2 percent in 2012, with market turnover of some THB1.84-THB1.92 billion, versus THB1.7 billion last year.
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