Recently, the Cabinet resolved to terminate the broadcasting concession granted to iTV Plc and rename it to TITV. The Cabinet resolution also envisages that TITV will operate as a ;public broadcaster”, providing public service broadcasting that is intended for the public benefit rather than for purely for commercial concerns, where the programming content must be produced without the government's influence or favor any certain business groups or persons. A unit will be set up to examine the content of programs to be aired. Like public broadcasting TV stations in foreign countries, TITV will place emphasis on news coverage and feature programs. Presently, most commercial TV stations produce both informational and entertainment content with the aim of attracting a greater number of viewers and raising commercial-based revenue.
KASIKORN RESEARCH CENTER (KResearch) takes the view that although operating a TV station as public media in Thailand could bring about great benefits, points of caution exist, particularly in the adverse effects on the public and society that should not be overlooked. On the plus side, a public broadcaster can provide audiences with good programs that can pave the way for developing the quality of general public given that TV is among the most accessible media available. Public audiences will have a greater choice in TV programming rather than sticking to entertainment-based TV programs that are offered by privately-run broadcasters.
However, points to beware involve the effectiveness in management of a public broadcaster. The quality of broadcast programming that is intended for the public benefit rather than for purely commercial concerns should be taken much into account. These programs should be interesting and attractive enough to lure audiences. So far, there have been an inadequate number of news-based TV producers in the market, thus resulting in only a few good programs being available. It would be quite expeditious now to develop such programming to supply to this first public broadcasting station in Thailand, as time is running out before begins full operations. Another point that should be considered is the setting up of a regulatory committee to oversee the operation of the station. Transparency and independence should be the name of the game. The public media must be operated without the influence of any group or individual in either the public or private sectors. Last but not least, income appropriation must be effectively managed with a long-term plan and diverse sources of income, including a pool fund.
An appropriate concept to establish a public TV channel in Thailand should be created because the objective of competition in TV business is aimed mainly to capture income from advertising. As a result, Thailand has few TV programs that promote knowledge, including our glorious culture and traditions. Due to the fact that Thai audiences lack alternatives in news and other TV programs for specific audiences, the establishment of public TV is a good way to approach this. Nevertheless, KASIKORN RESEARCH CENTER is of opinion that public TV is only one part of media development in Thailand. In the TV medium, there are few free TV programming alternatives. Driven by this factor, the market has become flawed with fewer TV programs than there should be. In long-run, the authorities should urge an increase in the operation of new TV businesses to promote more competition. Moreover, the authorities have to urgently set up a committee to act as a mechanism to develop TV business in Thailand and help in the operation of this business to run transparently and produce programming that promotes the quality of life for audiences. The above-mentioned advice offers not only entertainment for audiences, but would also improve knowledge and the competence of the people of our nation.
------------------------------
Disclaimer: This research paper is arranged for public information, which has been obtained from sources believed to be reliable. KResearch does not warrant its completeness, reliability or accuracy for commerce or fitness for a particular purpose. The information contained herein may be subject to change at any time without notice. Reliance upon any information contained herein shall be undertaken at a user's own risk. KResearch shall not be liable to any user, or anyone else for any damage occurring from the use of any content herein. Nothing in this research paper shall be counted as containing any advice, recommendation or opinion for decision making in business.
Enter the code from the poll
Annotation
This research paper is published for general public. It is made up of various sources. Trustworthy, but the company can not authenticate. reliability The information may be changed at any time without prior notice. Data users need to be careful about the use of information. The Company will not be liable to any user or person for any damages arising from such use. The information in this report does not constitute an offer. Or advice on business decisions Anyhow.