Retail sales in 2025 expected to grow by 3.0%, but businesses may remain exposed to risks of intense competition and rising costs (Current Issue No.3540)

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Retail sales in 2025 expected to grow by 3.0%, but businesses may remain exposed to risks of intense competition and rising costs

In 2025, retail sales are expected to reach THB 4.3 trillion, an increase of 3.0 percent YoY, driven by economic stimulus measures and the recovery in the number of international tourist arrivals. However, this figure represents a slower growth compared to previous years as consumers remain concerned about high living costs, and the fact that their purchasing power has yet to fully recover.
Key challenges facing retail businesses in 2025 may include ongoing intense competition from imported goods, especially low-priced products from China that are directly marketed by Chinese manufacturers or traders, and rising costs – particularly if the minimum wage is raised. These factors could have varied impacts on the adaptability of businesses.

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