26 Apr 2023
Thai Economy
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4 Dec 2020
A recent poll conducted by KResearch shows that if there were no government consumption-boosting programs, most Bangkok residents would have spent only THB5,300/person on average during the upcoming 2021 New Year holiday season due to concern about the prolonged coronavirus (COVID-19) pandemic abroad and household debt. ... Read more
6 Mar 2020
The novel coronavirus (COVID-19) outbreak is set to be severe and spread broadly around the globe after new infections outside of China, in particular South Korea, Italy and Iran have surged. So far, the number of confirmed COVID-19 cases has reached more than 90,000 in over 70 countries and territories worldwide.... Read more
7 Feb 2020
A recent survey conducted by KResearch shows that a majority of the respondents or 66 percent of them were worried about the novel coronavirus outbreak with the epicentre in China, which has spread to other countries, including Thailand. Thais have hence paid more attention to preventive measures and adjusted some aspects of their lifestyle while it remains uncertain when the deadly disease will be contained.... Read more
13 Jan 2020
We at KResearch expect that spending by Bangkok residents will reach approximately THB13.15 billion, shrinking 3.0 percent YoY, during the upcoming Chinese New Year. That amount of spending includes THB5.9 billion on votive offerings, THB3.75 billion on traveling and merit making, plus THB3.5 billion on cash as gifts. A key factor pressuring their spending is ebbing purchasing power, so Bangkok residents intend to make the steepest spending cut on traveling and merit making, followed by cash as gifts and votive offerings. However, close attention must be paid to drought because it may drive up prices of votive offerings. ... Read more
9 Oct 2019
The Cabinet, September 10, 2019, approved the 1,000-Baht cash handout as part of the government’s “Chim Shop Chai (Taste Shop Use)” program to stimulate domestic tourism, effective September 27 - November 30, 2019. Currently, a large number of people has begun to spend the cash giveaway in provinces where they signed up to the program. KResearch has conducted a survey on spending behavior of Thai households that have registered with phase 1 of the “Chim Shop Chai” program and the findings are as follows:... Read more
30 Sep 2019
Toxic smog is back as dust particles exceeding the so-called safe level have blanketed Bangkok and its perimeter. It is a result of stagnate weather. Nonetheless, the recurrence of hazardous smog in the capital this time prompts more concerns as it seems to be more severe than the haze early this year. It shows that the amount of dust particles in Greater Bangkok remains at a high level and has not reduced from the level registered early this year.... Read more
24 Sep 2019
The annual Kin Jae festival is helping feed Bangkok residents’ growing appetite for vegetarian food, with the participating population rising from 57.1 percent to 66.7 percent this year, reflecting a trend towards healthier lifestyles among the new generation. People are also eating less frequently each day. KResearch expects Kin Jae festival-related sales in Bangkok to reach 4.76 billion Baht in 2019, up 2.4 percent YoY. The growth is weaker than that of last year, because the slowing economy is prompting some Jae consumers to curb their spending during this year’s Kin Jae festival. ... Read more
7 May 2019
During the back-to-school season, consumers with school-age children normally have higher expenditures associated with their children’s education. KResearch’s survey finds that over 54.2 percent of parents are concerned about the amount of their cash flow to spend during the 2019 semester; however, the rate is lower than the result from the last year’s survey. The sample groups are worried about their financial liquidity for many reasons, including insufficient savings, increased daily expenses, more expensive educational supplies, and the fact that some of these parents have more children attending school. It is worth noting that around five percent of respondents who are concerned about their finances said their main source of funds for their children’s education comes from loans and pledging their valuable items.... Read more
3 Apr 2019
KResearch projects that during the Songkran Festival in 2019, Bangkokians will spend THB25 billion, up 3.6 percent from the previous year. Of the total, THB9.6 billion will be spent on party supplies (food and beverages), THB6.65 billion on accommodation/travel, THB4.6 billion on shopping, THB2.05 billion on merit making and the other THB2.05 billion on gift money to senior members in the family, leisure trips, sightseeing passes/movie & music and water splashing activities. Higher spending is attributed to the fact that Songkran break this year covers 5 public holidays.... Read more
8 May 2018
KResearch expects that parents in Greater Bangkok will spend around THB27.5 billion during the 2018 school year, up 1.9 percent YoY, showing a decrease in spending growth because the main spending items such as tuition remain unchanged. Additionally, most parents are spending cautiously on education-related merchandise, namely, school uniforms, books and school supplies by choosing cheaper products or buying in less quantity, compared to last year. In addition, the number of students in the 2018 school year is expected to be static versus the figures in 2017. ... Read more
4 May 2018
KResearch thus expects that the number of Middle Eastern holidaymakers to Thailand will continue to shrink during the remainder of 2018. As a result, the number of Middle Eastern tourist arrivals will reach perhaps 7.58-7.79 million in 2018, shrinking 4.2-1.4 percent, against the 5.7 percent growth reported for 2017. It is expected that such tourists will spend around THB60.6- 62.5 billion, contracting 2.1-1.0 percent, versus the 8.3 percent growth recorded in 2017.... Read more
11 Apr 2018
In the second half of 2018, KResearch views that domestic tourism will continue to expand, thanks to the conducive domestic environment and the government’s project to promote the kingdom’s secondary destinations in 55 cities. In addition, hospitality operators including those engaging in hotel, lodging and airline businesses have organized a string of marketing campaigns to promote domestic travel, boosting the momentum of “Go Local” tourism. ... Read more
10 Feb 2017
16 Jan 2017
28 Jan 2011