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1 Jul 2025

Econ Digest

“Matcha” – a trendy beverage that helps fight free radicals and meets health needs

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“Matcha” – a trendy beverage that helps fight free radicals and meets health needs
  • The matcha trend is gaining strong momentum in Thailand, with matcha powder imports expected to surpass those of green tea leaves in 2025.
  • Matcha contains antioxidants many times higher than goji berries and dark chocolate, meeting health needs.
  • Social media engagement for matcha in 2025 exceeded 5.2 million interactions in less than two months, reflecting its popularity on social media.

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Econ Digest