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8 May 2024

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Turnover within the hotel and accommodation business projected to improve steadily during 2024, but competition will remain intense and there is uneven recovery seen across the sector (Current Issue No.3489 Full Ed.)

คะแนนเฉลี่ย

  • It is expected that turnover within the Thai hotel and accommodation business will recover steadily during 2024, driven by increased room revenue due to the rebound in tourism, higher room rates, and the recovery in revenue from organizing meetings and seminars.
  • The recovery in revenue varies by segment, depending on the customer base, location, and competition in each area.
  • KResearch estimates that the hotel occupancy rate across Thailand may stand at approximately 70.7 percent in 2024, while revenue within the hotel and accommodation business may reach around THB950 billion, an increase of 16.6 percent YoY.

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