Cloud solutions service…key driver of B2B digital market amid COVID-19 crisis, growing 19% in 2020 (Current Issue No.3145)

​The COVID-19 pandemic has prompted many businesses to rely more on the use of digital technology in their operations, leading to dramatic changes across the operational landscape of business-to-business (B2B) digital market, from solely focusing on elevating efficiency and creating new business channels via the use of digital technology to accommodate existing customers, to creating business continuity in all aspects of their organizations via digital channels.

Moreover, business organizations are displaying tendencies to modify their application of digital technology, as more businesses are transitioning from investing and owning digital systems to using the systems via cloud solutions. As a result, the B2B digital market is able to expand its customer base to include a range of small and medium enterprises, as opposed to the cluster that used to center around large business organizations with ample funds. Going forward, as the economy gradually regains its footing, the cloud solutions market is expected to experience continued growth as proprietors are poised to introduce digital services that offer business solutions to set themselves apart from competitors through the initiation of personalized services that correspond to consumers' personal lifestyles. In response to such changes, cloud solutions service providers must learn to adapt themselves while developing solutions for their organizations; and in so doing, meet the demands of consumers, who have higher expectations for the future.

KResearch assesses that, for 2020 and 2021, the market for cloud solutions services will likely grow by 19.4 percent and 8.2 percent, respectively – with estimated market values of THB 15.718 billion and THB 17.003 billion, respectively.