• 57% of domestic rice cooker sales come from imported products, and of this share, as much as 94% of the import value originates from China.
• Currently, the share of imported rice cookers in the Thai market has increased to 72%, while the share of domestically produced products has continued to decline, as the price of imported rice cookers is around 65% lower than the ex-factory price in Thailand.
• The key factors supporting the rise in rice cooker imports include:
(1) Overproduction in China, encouraging Chinese manufacturers to increase exports.
(2) Lower prices of imported rice cookers as compared with locally produced units.
(3) Intense competition in the market, which has led Thai manufacturers to scale down their production capacity.
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