The technology of television receivers has improved considerably; particularly the technology of screens, departing from the use of cathode ray tubes into other types of displays, such as plasma screens and LCDs; meanwhile, screen size has been made ultimately larger and more efficient in definition and color resolution. Moreover, developments in broadcast transmission systems from analog to digital systems has vastly improved reception quality, along with even further developments in the integration of TVs with such technologies as computers and the internet. These factors have changed viewing habits. Hence, other developments in television broadcasting are now working toward ;viewing on demand” for audiences.
As for the competition in TV manufacturing, it has certainly gotten tougher. Marketing competition has become heated, particularly in countries where there are negative factors that may affect the market, such as economic matters, politics, and high oil prices that may affect the purchasing power of consumers.
In 2007, KResearch expects that the domestic market for TVs will grow slightly at around 2-3 percent over last year, with a volume of 2.7 million televisions sold and a market value of around THB30 billion. The market for LCD TVs will exhibit the highest segment growth in parallel with the direction of the world market.
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