Thai HDD exports overall are projected to record steady contraction in terms of volume and value during 2021, pressured by disappointing consumer HDD shipments, resulting from a transition towards the SSD technology. It is projected that the volume and value of consumer HDD shipments will shrink within a range of 11-15 percent and 14-16 percent, respectively. On the other hand, the value of enterprise HDD exports is set to grow 2-5 percent in line with increased usage and investment in cloud computing to meet rising data volume as consumers have increasingly adopted digital lifestyles. However, the volume of enterprise HDD exports is projected to decline 1-4 percent due to steady growth of enterprise HDDs with larger storage capacities.
KResearch expects that the volume of HDD shipments will reach roughly 158-164 million units in 2021, a decline of 6.9-10.5 percent YoY. The value of HDD exports may reach approximately USD10,138–10,407 million, a contraction of 5.8-8.3 percent YoY. Thai HDD shipments will be driven primarily by increased demand for enterprise HDDs amid global digital disruption, including attempts by the business sector in offering consumers new service experience via digital technology and enhancing operational agility through digital technology in the post-COVID-19 era, which will in turn help accelerate investment in cloud computing. In 2021, it is expected that demand for cloud computing will chiefly be supported by the industries that are related to new consumer behavior such as cloud gaming and content service.
Looking ahead, it is expected that the Thai enterprise HDD industry will continue to grow, thanks to growth in global data transmission bolstered by the Internet of Things (IoTs) and enhanced efficiency of enterprise HDDs in terms of products or new solutions, which will make it more cost effective in using enterprise HDDs than enterprise SSDs.