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23 Jul 2025

Econ Digest

The alcoholic beverage market value in 2025 is expected to contract by 1.8%.

คะแนนเฉลี่ย
  • ​Thais continue to consume alcohol due to easy and convenient access, as well as rising stress from various life pressures. This has increased health risks, as reflected in the number of patients with alcohol-related liver disease, which has risen by an average of 2.7% per year.
  • In 2025, even though the government has relaxed alcohol sales hours in airports, entertainment venues, and hotels, the alcoholic beverage market value is expected to contract for the first time in four years, shrinking by 1.8% YoY.
  • Key challenges for the market this year include fragile purchasing power, a decline in the number of foreign tourists, intense business competition, and increasing health and social responsibility concerns — all of which require stakeholders to adapt.

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Econ Digest