The
new wave of the COVID-19 pandemic has dealt a blow to Thai tourism, which had
just begun to bounce back. Although the government has issued measures to
control the COVID-19 outbreak, it has yet to restrict cross-provincial travel. A
KResearch survey shows that more than 54.8% of Bangkok residents have no plans
to travel to other provinces during the upcoming New Year holidays, while about
30.9% of the respondents still have plans to travel to other provinces,
including overnight and one-day round trips. Nevertheless, their travel plans
will depend on the development of COVID-19 pandemic, which may affect
respondents’ actual travel decisions because the number of new infections continues
to increase.
KResearch expects that the new wave
of the COVID-19 pandemic will lead to a loss of income opportunities, and the
loss of income generated by tourism for the Thai people during the four-day New
Year holidays (December 31, 2020-January 3, 2021) will be approximately THB5.85
billion, or equivalent to 58.4% of the normal tourism income of the Thai people
during such 4-day period without the
new wave of COVID-19 pandemic. The tourism sector will
inevitably be affected, especially in areas where large number of infections are
reported, but also in areas where no cases or low numbers of infection have
been detected.
It is therefore important during
this period that operators correctly and consistently publicize the COVID-19
pandemic situation in their areas through the operator’s various channels such
as websites or social networks, to serve as information for customer decisions
and to prevent rumors that will affect businesses. In addition, operators must
maintain safety standards and build tourists' confidence, and prepare plans to
accommodate customers’ changing travel plans, including possible government adjustment
to measures.
KResearch believes that if the pandemic situation can be
controlled within one month from now, the overall tourism market in Thailand should
gradually recover by the end of 1Q21.
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