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15 Oct 2025

Industry

Beverage shop business continues to expand, with the market value expected to reach THB 56.9 billion in 2025 (Current Issue No.3615 Full Ed.)

คะแนนเฉลี่ย
  • In 2025, investment in the beverage shop sector continues to grow. The number of new beverage outlets is projected to increase by 4.8 percent YoY, driven by branch expansions and new investments from both Thai and foreign operators, along with an increase in newly opened retail spaces. 
  •  KResearch forecasts that the beverage shop market in 2025 will be worth THB 56.9 billion, up 5.0 percent YoY. This growth is attributed to higher average prices reflecting rising costs and the entry of new premium beverage shops. However, the growth remains uneven across segments. 
  • In 2026, the market value is expected to grow by a slower pace of around 2 percent YoY, amid significant challenges from purchasing power, competition, costs, and consumption trends.

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