30 Apr 2020
The COVID-19 pandemic in 2020 is likely putting pressure on the value of Thailand’s exports of Printed Circuit Boards (PCBs), with an expected contraction of 20.9 to 23.6 percent, for an estimated export value of USD 927.4 - 960.8 million, in line with reduced global demand for electronic products. This development is mainly the result of global economic recession and a substantial slowdown in investment for 5G infrastructure across many countries, despite a partial boost from a temporary surge in demand for ICT products during 2Q20 prompted by lockdown measures in many countries. ... Read more
3 Oct 2019
Thailand’s electronic industry is about to reach a saturation point, and its stance in the global supply chains has gradually become weaker. Thailand, therefore, needs to speed up reforming its electronic industry in line with the evolving technology products in the world market, instead of trying to compete with neighbors in terms of labor cost and manufacture of the same old products with a low portion of added value. Thailand may build on its strength and readiness for being a main production base for products with prospects in the international market such as automobiles and electrical appliances. The automotive industry is transitioning toward electric vehicles (EV). Meanwhile, the Internet of Things (IoT) is increasingly being used with electronic devices. This trend is set to rise in the future.... Read more
23 Sep 2019
Thailand may lose its comparative advantage and soon be surpassed by emerging countries such as Vietnam mainly because Thailand is no longer competitive in terms of labor cost. This is particularly evident in the electronics and textile and apparel industries. Although Thai industry still has a competitive edge in automobiles, petroleum and chemicals, and food and beverages, Thailand is expected to face tougher challenges due to fierce competition with emerging markets. ... Read more
13 Feb 2019
Amongst the most significant trends in technological development over 2019 will be the advent of Hyper-Personalization – the utilization of personalized Big Data for addressing the very specific needs for consumers.
Compared to personalization, Hyper-Personalization goes further with respect to the type of data utilized. Specifically, real-time data is used, with data drawn from a multitude of sources, and in considerably greater volumes than in the case of mere personalization. This is consistent with the three tenets of Big Data – Velocity, Variety, and Volume. Hyper-Personalization relies on Big Data, and with this in mind, it is the technological progress and shifting consumer behaviors over the past few years that have come together to bring forth the current trend of Hyper-Personalization.
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