13 Dec 2021
Thai Economy
KResearch perceives that New Year 2022 will likely have a more festive atmosphere than the year before, thanks to improvements in the COVID-19 situation, better access to vaccines, the government’s measures to boost purchasing power and an expedited campaign to support businesses during the holiday season. Close attention should still be paid to the spread of the Omicron variant of COVID-19, as it could potentially affect consumer sentiment during the upcoming New Year period. Hence, ... Read more
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19 Dec 2019
KResearch expects Bangkokians to spend approximately 29.8 billion Baht during the New Year festival 2020, a contraction of 3.2 percent YoY because people want to save their money and become more cautious in their spending. Moreover, some moved up their spending plans to benefit from the stimulus measures launched by the government and private sectors earlier this year. Nonetheless, if the government and private sectors introduce additional measures to energize the market sentiment during the New Year festival, people may decide to spend more and the overall spending may rebound to the same level as last year.... Read more
9 Oct 2019
The Cabinet, September 10, 2019, approved the 1,000-Baht cash handout as part of the government’s “Chim Shop Chai (Taste Shop Use)” program to stimulate domestic tourism, effective September 27 - November 30, 2019. Currently, a large number of people has begun to spend the cash giveaway in provinces where they signed up to the program. KResearch has conducted a survey on spending behavior of Thai households that have registered with phase 1 of the “Chim Shop Chai” program and the findings are as follows:... Read more
24 Sep 2019
The annual Kin Jae festival is helping feed Bangkok residents’ growing appetite for vegetarian food, with the participating population rising from 57.1 percent to 66.7 percent this year, reflecting a trend towards healthier lifestyles among the new generation. People are also eating less frequently each day. KResearch expects Kin Jae festival-related sales in Bangkok to reach 4.76 billion Baht in 2019, up 2.4 percent YoY. The growth is weaker than that of last year, because the slowing economy is prompting some Jae consumers to curb their spending during this year’s Kin Jae festival. ... Read more
21 Sep 2018
Kin Jae (vegetarian) is one of the main festivals that food and beverages suppliers and distributors, including fine restaurants, street food vendors, convenience stores and online operators, have paid attention as this annual event is one of the best periods to boost their sales and expand their customer base. KResearch’s survey on consumer behavior during Kin Jae festival finds that most Bangkok residents are interested in consuming vegetarian food, especially the working population (aged 25 and over). These customers said they want to purify their minds/refrain from consuming meat, while some are already regular consumers of Jae/vegetarian food.... Read more
4 May 2018
The 3-month Expected KR-ECI increased to 46.9 in April 2018 because households expected that their expenditures (excluding debt) would decline over the next three months after the Songkran spending spree and making tuition fee payments for their children.... Read more
21 Aug 2017
The Thai economy performed better than expected in 1H17. The 2Q17 GDP surged 3.7 percent, outshining initial market expectations (consensus... Read more
15 May 2017
High growth in agricultural and export sectors, as well as household consumption, helped bolster Thailand's 1Q17 GDP to achieve good 3.3 percent gr... Read more
12 May 2017
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