KResearch expects domestic travel in Thailand in the first half of 2018
to continue its boom, driven by various factors including “Go Local”
campaign and the long holiday during Songkran festival. Thais are going
back to their hometowns to reunite with their families and celebrate
Thai New Year, while taking leisure trips during their homecomings as
During Songkran festival this
year, joyous activities have returned to several tourist destinations.
Many showcase the theme of Thai culture in line with heritage tourism
trend which is now hugely popular among Thai holidaymakers. KResearch
estimates that during the seven-day Songkran Festival from April 11-17,
2018, tourism receipts are set to reach THB15,585.20 million, up 15.8
percent from the same period last year.
factor bolstering “Go Local” tourism in the first half of this year is
an emerging interest in Thai culture and history, reflected in an
increasing number of Thai tourist arrivals at historical sites in
Bangkok and Phra Nakhon Si Ayutthaya. Due
to above factors, KResearch projects that in the first half of 2018,
“Go Local” tourism should generate THB515 billion in tourism receipts,
rising 8.5 percent YoY. Domestic travelers total approximately 74.8
million per trip, up 5.4 percent over-year.
second half of 2018, KResearch views that domestic tourism will continue
to expand, thanks to the conducive domestic environment and the
government’s project to promote the kingdom’s secondary destinations in
55 cities. In addition, hospitality operators including those engaging
in hotel, lodging and airline businesses have organized a string of
marketing campaigns to promote domestic travel, boosting the momentum of
“Go Local” tourism.
At any rate, the government’s campaign to promote tourism in 55 secondary provinces will end in December 31. 2018. Hotel
and lodging operators including homestay operators and tour guide
companies who currently benefit from this campaign should seize this
opportunity to beef up their marketing strategy to make their hidden
gems widely known among travelers. Unlike other popular hotspots in
major tourism provinces, some local attractions in secondary provinces
are still the best-kept secret destinations. The marketing campaign can
be done through social media marketing via online platforms to create
awareness and offer new options for holidaymakers during the remaining
of this year.