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28 Feb 2013

Tourism

Bangkok, 2013: Foreign Tourist Spending to Reach THB348 Billion (Current Issue No. 2327 Full Ed.)

Bangkok, the national capital and business center of Thailand, draws more international tourists than any other province in the country. Despite the catastrophic flooding late in 2011, Bangkok recovered quickly, thanks to staunch support and cooperation from many agencies. As a result, Bangkok's tourism industry did not subside much as a result of that inundation, because the metropolis still attracted a total of 14.9 million foreign tourists in 2011, up 31.1 percent YoY.
Meanwhile, 2012 was certainly a golden year for Bangkok's tourism due to many positive factors. Among those were renewed foreign tourist confidence toward travel within Thailand, given the absence of political upheavals and natural disasters, plus growing service options via low-cost air carriers, a greater number of regular and chartered flights to Bangkok and the reopening of Don Muang International Airport in October to accommodate more international tourist arrivals. There was of course the allure of Bangkok itself as the most popular tourist destination, evident by the many awards received in 2012 from leading travel magazines and websites.
Given this, we at KResearch expect that the number of international tourist arrivals to Bangkok will reach perhaps 19.20 million in 2013, up 11.3 percent YoY, against 17.25 million, rising 15.8 percent YoY in 2012. Foreign tourist spending in Bangkok may reach THB348 billion in 2013, up 10.1 percent YoY, versus THB316 billion, rising 8.9 percent YoY in 2012.

To sustain Bangkok as an important tourist destination, it will be imperative that relevant public and private sectors, as well as the Thai people ensure the safety and security of foreign tourists. Efforts must be increased to address problems related to unfair business practices that foreign visitors may be subject to nationwide. These measures are needed to maintain our positive tourism image and attract more international tourists.

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