Although Thai consumers have become more careful in spending amid a rising cost of living, most intend to engage in activities with their moms on the national Mother's Day. It has been found that their top five most favored spending choices include flower garlands, dining out, merit-making, buying gifts and travel.
The Mother's Day long weekend holiday this time around will allow many families to take day trips or spend overnight stays with their moms. Because it is now the low season for long-haul tourists, travel businesses here are tapping into the Thai tourist market to offset shortfalls in international holidaymakers. Most travel agencies are offering discount tours, not just on Mother's Day, but throughout August to evenly spread purchases throughout the month and ease travel congestion over the long weekend. There are domestic tour packages – one-day trips and weekend getaways – as well as international tour packages to meet growing popularity now where offspring take their parents abroad on holidays.
We at KResearch expect that the number of trips made by Thais over the Mother's Day weekend will increase 7.0 percent YoY, generating some THB8 billion in holiday revenue, up 9.6 percent YoY in cash flows across the country. Most spending will go to hotels, tour agents, transport services & car rental companies, airlines, motor fuel service stations, convenience stores along highways, restaurants, plus souvenir and local product stores.