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7 Aug 2015


Mother’s Day, 2015: Bangkok Residents Traveling Less – Spending May Reach THB2.7 Billion (Current Issue No. 2647 Full Ed.)

A survey conducted by KResearch, July 21-August 3, 2015, using a sampling group of 407 Bangkok residents, including some from other provinces who study and work in the capital, shows that 54.5 percent of the respondents are planning to celebrate the upcoming Mother's Day public holiday. A majority of them intend to have dinner with their moms, while others plan to give flowers, gifts and travel with their mothers, respectively.
However, 45.5 percent do not have any plan over the Mother's Day public holiday for various reasons, e.g., they express appreciation to their mother every day, not just on Mother's Day, or their mother resides upcountry, or they have prior engagements. To compensate for this, they are planning to convey their love over the phone.
The poll also shows that respondents planning to dine out with their moms will opt for eateries in shopping and community malls rather than standalone restaurants, as a result of the proliferation of their branches and their strategic positioning of being “one-stop locales” for numerous activities, including dining, with a variety of restaurants to choose from.
Respondents planning to travel with their moms over the holiday constituted only 16.2 percent of the total, declining from 23.5 percent recorded last year, because the Mother's Day public holiday this year falls on a Wednesday, thus not a four-day long holiday as in 2014.
Given this, we at KResearch expect that Bangkok residents may spend perhaps THB2.7 billion, increasing only 2.7 percent YoY, representing decelerated growth from 2014, because they will spend less on travel given only a one-day public holiday this year. However, their expenditures on other activities should continue to grow; therefore, overall spending by Bangkok residents will benefit related businesses, as well

An interesting trend found in our survey this year is that many Bangkok residents intend to express their love to their mothers by taking them out for exercise, e.g., biking in the “Bike for Mom” event, walking, jogging, etc., while many are planning to use social media applications, e.g., video chat to “get in touch”.

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