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4 Jul 2025

Tourism

Thailand’s domestic travel in 2025 may see slow growth of 2.2% YoY, with more Thais visiting secondary cities (Current Issue No.3589 Full Ed.)

คะแนนเฉลี่ย
  • The “Half-Price Thai Travel” scheme, where the government subsidizes hotel and accommodation costs by up to THB 3,000 per night, with a total of 500,000 entitlements available, serves as a positive factor for domestic travel during the low season.
  • However, in 2025, Thailand’s domestic travel market faces significant challenges, including a slowing Thai economy, domestic political factors, natural disasters, and increased outbound travel by Thais.
  • Given this, KResearch expects domestic travel by Thais in 2025 to reach 205 million trips, representing a slower increase of 2.2 percent YoY. The figure is projected to generate domestic tourism revenue of THB 1.14 trillion, indicating a sluggish expansion of 2.0 percent YoY. Notably, the proportion of Thais visiting secondary cities may grow in both number and income.

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