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31 Jul 2020

Econ Digest

Gluten free, a popular trend in free-from foods An opportunity to promote a new champion product from “Thai cassava”

คะแนนเฉลี่ย
        Gluten-free foods are foods that do not contain the gluten protein found in wheat, barley and oats. Gluten ingestion affects the immune system of people who are allergic to this type of protein, known as a gluten allergy or celiac disease, causing abnormalities in the digestion system and in food absorption in the small intestine due to inflammation or disruption of the intestinal mucosa; the symptoms also include stomach pain, nausea, bloating and diarrhea. In addition, gluten-containing foods can lead to being overweight and to chronic non-communicable diseases, due to high levels of energy-rich fat and flour contents. Therefore, Gluten-free foods are a new option for those who want to stay healthy. The consumption of gluten-free foods accounts for 29 percent of the total value of the world’s free-from foods (foods without additives) market.     
         The major consumer markets of gluten-free foods are the EU (52%) and the US (20%), where the main cereal products are wheat, barley and oats, thus creating a high demand for gluten-free flour.  The total market value of gluten-free flour in the EU and the US was valued at USD6.8 billion in 2019, and is expected to surge to USD12.5 billion by 2024 or an average annual growth rate of 10%. Therefore, this is considered an opportunity for Thai cassava, which should be supported to become a new champion product as the cassava can be used to produce gluten-free flour for food industries such as bakeries, non-dairy foods, snacks and beverages. The world market demand is increasing.



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Econ Digest